Posts from November, 2009

Google is the leader in online search and search-based advertising, and recent acquisitions are designed to expand the vast Google empire. Critics take exception to Google undercutting traditional marketing channels, but the evolving advertising landscape levels the playing field for small and medium businesses.

To read more of this PC World Magazine article click here.

A few day s ago I went to a small business show located in a Los Angeles private home.

Promoted as “Holiday Trunk Show with a touch of communal networking” the event offered a venue to small businesses to showcase their products. Over fifteen enterprises showed mainly environmentally and socially conscious products. The offering was as diverse as hand crafted bags made of natural materials, diary free ice cream and environmentally friendly cosmetics. It is interesting the most businesses were less than two years old. Some of them were in existence for only two months.

The person behind the event is Afford Eco’s Tatjana Luethi. She mentioned that “The main focus is to reflect and acknowledge the current economy and how that affects all of us financially, emotionally and mentally, and build something around that with authenticity and transparency”. Her genuine desire to help the community and promote collaborative spirit is the primary driving force behind this gathering. “Times are changing, and with that change new approaches are being born, namely one of collaboration and taking care of each other”.

The gathering is another illustration of how businesses are looking for new ways to sell their products and endure hard times.